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If a Magazine Subscription Service Had 100 Million Subscribers at the End

Question 71

Multiple Choice

If a magazine subscription service had 100 million subscribers at the end of the year, and 4 million of its subscribers left its service, it would have a churn rate of


A) 1 percent.
B) 4 percent.
C) 5 percent.
D) 40 percent.
E) 20 percent.

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