What Is Neuromarketing

Multiple Choice

What is neuromarketing?

A) the analysis of consumer comments on social media in order to understand consumers' thoughts and opinions
B) the use of psychological principles to design marketing research studies
C) the process of examining consumers' brain patterns to determine their responses to marketing communications, products, or services for the purpose of developing marketing tactics or strategies
D) the use of neural networks to perform data mining and develop marketing insights
E) the use of in-depth interviews regarding potential product ideas that are used to map detailed networks of information storage in the brain