Dave's Famous Subs Introduced Its Fresh Choices Menu, Attempting to Change

Essay

Dave's Famous Subs introduced its Fresh Choices menu, attempting to change consumers' negative views of the restaurant's high-calorie sandwiches. It would like to survey customers to see if attitudes are changing, but it would like to collect some qualitative data first. Suggest two approaches-one offline, and one online-that Dave's Famous Subs could use to collect qualitative data before designing a survey.