Like Cause Marketing, This Cause Branding Strategy "Is Merely a Cleverly

Multiple Choice

Like cause marketing, this cause branding strategy "is merely a cleverly disguised ploy to mask some of the fundamental problems for which the very same marketing forces are directly or indirectly responsible." Within this consumer context, commercial connotations are attached to ______.

A) pop culture messages
B) cultural heritage and commercial pandering
C) subtext and topical philosophy
D) popular messages and practices of philanthropy