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  3. Study Set
    Communication for Business
  4. Exam
    Exam 14: Conducting Surveys and Questionnaires
  5. Question
    Validity Refers to
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Validity Refers to

Question 50

Question 50

Multiple Choice

Validity refers to


A) the reliability of the survey.
B) the extent to which the survey findings may be generalised.
C) the design and survey method.
D) the objectivity of the researcher.

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