Multiple Choice
Which of the following is not a step in the strategic management of public relations, according to Hunt and Grunig (1994) ?
A) Build a stable long-term relationship
B) Develop objectives
C) Conduct research
D) Select issues to which the organisation will respond
Correct Answer:
Verified
Correct Answer:
Verified
Q5: Running an event specifically designed to attract
Q6: Mutually beneficial relationships with a public are
Q7: The inverted pyramid is useful because it
Q8: Customer and other stakeholder perceptions should be
Q9: Negotiation and collaboration are the most effective
Q11: An organisation's publics will have similar styles
Q12: A media release should not be<br>A) less
Q13: Consider the image of an organisation you
Q14: From an organisational perspective, the purpose of
Q15: Large organisations usually have a consistent image.