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The Purpose of the AIDA Formula in the Order of Information

Question 23

Multiple Choice

The purpose of the AIDA formula in the order of information is


A) to catch the attention and interest of the reader and their desire and willingness to take action.
B) to help readers' understanding and draw their attention to the writer.
C) to inform the reader and request data from them.
D) to appeal to the reader's values and create desire for a product or a service.

Correct Answer:

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