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    Contemporary Marketing Study Set 4
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    Exam 9: Marketing Segmentation, Targeting, and Positioning
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    Which Factor Falls Under the Resource Dimension of the VALS
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Which Factor Falls Under the Resource Dimension of the VALS

Question 39

Question 39

Multiple Choice

Which factor falls under the resource dimension of the VALS system?


A) social attitudes
B) primary motivation
C) eagerness to buy
D) political views

Correct Answer:

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