While Researching the Idea of Opening His Own Health Club

Multiple Choice

While researching the idea of opening his own health club, Tomas learned that 90 percent of health club members are between the ages of 18 and 49. They prefer to exercise with people of their own gender, are more likely to buy foreign-brand cars, and are urban dwellers. How can Tomas use this assembled information?

A) observational analysis
B) identifying dimensions for segmenting markets
C) forecasting total market potential
D) developing a market segment profile