Multiple Choice
What is a firm doing when it chooses to target potential customers by postal code, specific occupation, or even lifestyle?
A) megamarketing
B) hypermarketing
C) micromarketing
D) concentrated marketing
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q167: The first stage in the market segmentation
Q203: A marketer of a variety of meat
Q205: What is one of the two largest
Q206: What does the family life cycle refer
Q207: Explain Engle's three laws. Why are they
Q209: Currently, the two largest cities in the
Q210: What is the basis for determining whether
Q211: What is the product-related segmentation of consumers
Q212: How does the VALS system categorize consumers
Q213: Discuss the concept of market segmentation and