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  3. Study Set
    Contemporary Marketing Study Set 4
  4. Exam
    Exam 9: Marketing Segmentation, Targeting, and Positioning
  5. Question
    Micromarketers Run the Risk That They May Spend Too Much
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Micromarketers Run the Risk That They May Spend Too Much

Question 27

Question 27

True/False

Micromarketers run the risk that they may spend too much time, effort, and money to reach a market that is too small and specialized to be profitable.

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