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    Business
  3. Study Set
    Contemporary Marketing Study Set 4
  4. Exam
    Exam 9: Marketing Segmentation, Targeting, and Positioning
  5. Question
    Identify and Describe the Steps in the Market Segmentation Process
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Identify and Describe the Steps in the Market Segmentation Process

Question 143

Question 143

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Identify and describe the steps in the market segmentation process.

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Firms may use a management-driven method...

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