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  3. Study Set
    Contemporary Marketing Study Set 4
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    Exam 8: Marketing Research, Decision Support Systems, and Sales Forecasting
  5. Question
    If You Wanted to Use a Quantitative Forecasting Method That
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If You Wanted to Use a Quantitative Forecasting Method That

Question 205

Question 205

Multiple Choice

If you wanted to use a quantitative forecasting method that could be used to forecast sales of new products, what method would you select?


A) survey of buyer intentions
B) exponential smoothing
C) test-market forecasting
D) trend analysis

Correct Answer:

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