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  3. Study Set
    Contemporary Marketing Study Set 4
  4. Exam
    Exam 8: Marketing Research, Decision Support Systems, and Sales Forecasting
  5. Question
    Symptoms Are Not the Main Focus of the Problem Definition
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Symptoms Are Not the Main Focus of the Problem Definition

Question 279

Question 279

True/False

Symptoms are not the main focus of the problem definition process in marketing research; they merely alert the marketer to the existence of a problem.

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