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  3. Study Set
    Contemporary Marketing Study Set 4
  4. Exam
    Exam 8: Marketing Research, Decision Support Systems, and Sales Forecasting
  5. Question
    A Logical Place to Start in Identifying a Marketing Research
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A Logical Place to Start in Identifying a Marketing Research

Question 62

Question 62

True/False

A logical place to start in identifying a marketing research problem might be to evaluate the firm's marketing mix elements and target market, particularly if any of these had been changed recently.

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