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    Contemporary Marketing Study Set 4
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    Exam 8: Marketing Research, Decision Support Systems, and Sales Forecasting
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    Analysis of a Firm's Sales, Profits, and Available Competitive Data
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Analysis of a Firm's Sales, Profits, and Available Competitive Data

Question 165

Question 165

True/False

Analysis of a firm's sales, profits, and available competitive data is not an appropriate exploratory research technique.

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