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    Contemporary Marketing Study Set 4
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    Exam 8: Marketing Research, Decision Support Systems, and Sales Forecasting
  5. Question
    Observational Research Has No Real Benefits in the Use of Technology
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Observational Research Has No Real Benefits in the Use of Technology

Question 238

Question 238

True/False

Observational research has no real benefits in the use of technology to monitor consumers because the consumer cannot be relied on to use the technology correctly.

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