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  3. Study Set
    Contemporary Marketing Study Set 4
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    Exam 5: Consumer Behaviour
  5. Question
    Which of the Following Can Be Categorized Under the Cognitive
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Which of the Following Can Be Categorized Under the Cognitive

Question 155

Question 155

Multiple Choice

Which of the following can be categorized under the cognitive component of an attitude?


A) buying behaviours
B) emotional reactions
C) knowledge of the product
D) value placed upon the product

Correct Answer:

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