A Frozen Food Manufacturer Is Employing the Shaping Process to Get

Multiple Choice

A frozen food manufacturer is employing the shaping process to get consumers to try its products by offering free samples and discount coupons. What is the next step in the shaping process?

A) to motivate the customers to make repeat purchases at moderate costs
B) to entice the customers to buy the product at low prices with little financial risk
C) to sell the product at moderate costs with no additional discount coupons
D) to sell the product at its true price to the customers