What Happens to the Consumer During the Search Step of the Consumer

Multiple Choice

What happens to the consumer during the search step of the consumer decision process?

A) The consumer realizes it's time to make a change from the present situation.
B) The consumer develops a set of evaluative criteria to guide the purchase decision.
C) The consumer notices favourable, word-of-mouth communication about the product.
D) The consumer gathers information about the attainment of a desired state of affairs.