What Is a Characteristic of the Evaluative Criteria Used by Consumers

Multiple Choice

What is a characteristic of the evaluative criteria used by consumers in the decision-making process?

A) It is set aside if the consumer finds a better means of making the purchase decision.
B) It identifies alternative brands for consideration and possible purchase.
C) It occurs during the first stage of the decision process.
D) It includes objective facts or subjective opinions about the alternatives.