How Can Marketers Influence the Outcome of the Evaluation Stage

Multiple Choice

How can marketers influence the outcome of the evaluation stage of the consumer purchase decision process?

A) by attempting to convince consumers that certain attributes are more important than others in deciding which product to buy from among an array of them
B) by identifying which evaluative criteria are important to the individual and pointing out which brand best meets those criteria
C) by trying to get the customer to reduce the size of the evoked set to exclude many of the choices
D) by attempting to convince the consumer to spend more than was budgeted for the purchase to acquire more features he or she might prefer