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    Contemporary Marketing Study Set 4
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    Exam 5: Consumer Behaviour
  5. Question
    What Is a Microculture? Why Should Marketers Pay Attention to Microcultures
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What Is a Microculture? Why Should Marketers Pay Attention to Microcultures

Question 46

Question 46

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What is a microculture? Why should marketers pay attention to microcultures?

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Cultures are not homogeneous entities wi...

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