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    Contemporary Marketing Study Set 4
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    Exam 1: Marketing: the Art and Science of Satisfying Customers
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    What Do We Call the Organizational Function and Set of Processes
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What Do We Call the Organizational Function and Set of Processes

Question 211

Question 211

Multiple Choice

What do we call the organizational function and set of processes that create, communicate, and deliver value to customers, and that manages customer relationships in ways that benefit the organization and its stakeholders?


A) marketing
B) finance
C) sales
D) administration

Correct Answer:

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