Multiple Choice
The application of relationship marketing requires attention to levels of customer loyalty. What is the highest level, as defined by this type of marketing?
A) loyal supporter of the company and its goods and services
B) advocate who buys the products and recommends them to others
C) regular purchaser of the company's products
D) shareholder who literally buys into the organization and its mission
Correct Answer:
Verified
Correct Answer:
Verified
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