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  3. Study Set
    Contemporary Marketing Study Set 4
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    Exam 1: Marketing: the Art and Science of Satisfying Customers
  5. Question
    Manufacturers Create Goods and Services Based on Research and Their
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Manufacturers Create Goods and Services Based on Research and Their

Question 32

Question 32

Multiple Choice

Manufacturers create goods and services based on research and their belief that consumers need them. In doing so, what marketing function are they performing?


A) financing
B) standardizing and grading
C) risk taking
D) physical distribution

Correct Answer:

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