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    Contemporary Marketing Study Set 4
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    Exam 1: Marketing: the Art and Science of Satisfying Customers
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    Which of the Following Involves Marketing Philosophies, Policies, Procedures, and Actions
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Which of the Following Involves Marketing Philosophies, Policies, Procedures, and Actions

Question 82

Question 82

Multiple Choice

Which of the following involves marketing philosophies, policies, procedures, and actions whose primary objective is the enhancement of society?


A) social responsibility
B) green marketing
C) ethics
D) relationship marketing

Correct Answer:

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