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    Business
  3. Study Set
    Contemporary Marketing Study Set 4
  4. Exam
    Exam 1: Marketing: the Art and Science of Satisfying Customers
  5. Question
    Defined in Its Most Historical and Simplest Form, Marketing Is
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Defined in Its Most Historical and Simplest Form, Marketing Is

Question 161

Question 161

True/False

Defined in its most historical and simplest form, marketing is essentially an exchange process in which one party, the consumer, receives something to satisfy a perceived need.

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