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  3. Study Set
    Contemporary Marketing Study Set 4
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    Exam 1: Marketing: the Art and Science of Satisfying Customers
  5. Question
    Surveys Have Shown That Marketers Overestimate the Impact That Cause
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Surveys Have Shown That Marketers Overestimate the Impact That Cause

Question 12

Question 12

True/False

Surveys have shown that marketers overestimate the impact that cause marketing has on how the customer views the company. Sales will not increase because a company is linked to a cause.

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