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    Contemporary Marketing Study Set 4
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    Exam 1: Marketing: the Art and Science of Satisfying Customers
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    Define Utility and Discuss the Four Types of Utility
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Define Utility and Discuss the Four Types of Utility

Question 137

Question 137

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Define utility and discuss the four types of utility. Give examples of each, and explain which functional areas within an organization are responsible for each one.

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Utility is the want-satisfying power of ...

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