Multiple Choice
In comparing the top four brands in a market segment, what did the Profit Impact of Market Strategies Project (PIMS) research data reveal was the average, after-tax return on investment percentage that the leading brand generates?
A) less than 10 percent
B) 15 to 25 percent
C) 30 to 50 percent
D) more than 65 percent
Correct Answer:
Verified
Correct Answer:
Verified
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