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    Contemporary Marketing Study Set 4
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    Exam 16: Pricing Concepts and Strategies
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    Which Pricing Method Uses a Base-Cost Figure Per Unit and Adds
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Which Pricing Method Uses a Base-Cost Figure Per Unit and Adds

Question 39

Question 39

Multiple Choice

Which pricing method uses a base-cost figure per unit and adds a markup to cover unassigned costs and to provide a profit?


A) marginal analysis
B) breakeven
C) modified breakeven
D) cost-plus

Correct Answer:

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