What Is a Characteristic of the Price-Quality Relationship, in the Absence

Multiple Choice

What is a characteristic of the price-quality relationship, in the absence of other cues?

A) Many buyers interpret low prices as signals of high-quality products.
B) Price offers no clue of a product's quality to prospective purchasers.
C) Price is an important indicator of product quality to consumers.
D) The relationship between price and quality holds true only in declining economies.