What Occurs When a Selective Distribution Strategy Is Chosen by a Firm

Multiple Choice

What occurs when a selective distribution strategy is chosen by a firm?

A) The firm seeks to distribute its products through all available channels in its trade areas.
B) A single wholesaler or retailer in an area is granted exclusive rights to sell its line.
C) Only a limited number of retailers in a market area can handle its line.
D) The number of product outlets available to the consumer is unlimited.