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    Contemporary Marketing Study Set 4
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    Exam 11: Developing and Managing Brand and Product Strategies
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    Which of the Following Is an Example of a Brand
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Which of the Following Is an Example of a Brand

Question 75

Question 75

Multiple Choice

Which of the following is an example of a brand name that has become the generic name for a product class?


A) Xerox
B) Yo-Yo
C) Coke
D) Jell-O

Correct Answer:

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