Multiple Choice
More than 90 percent of cereal is consumed at breakfast, but ads for Kellogg's Cracklin' Oat Bran say it tastes like oatmeal cookies and makes "a great snack anytime." What strategy is Kellogg's implementing with this product?
A) market penetration
B) market development
C) product development
D) product diversification
Correct Answer:
Verified
Correct Answer:
Verified
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