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    Contemporary Marketing Study Set 4
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    Exam 11: Developing and Managing Brand and Product Strategies
  5. Question
    What Is the Strategy That Seeks to Increase Sales of Existing
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What Is the Strategy That Seeks to Increase Sales of Existing

Question 126

Question 126

Multiple Choice

What is the strategy that seeks to increase sales of existing products in existing markets called?


A) product development
B) market innovation
C) product diversification
D) market penetration

Correct Answer:

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