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    Contemporary Marketing Study Set 4
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    Exam 11: Developing and Managing Brand and Product Strategies
  5. Question
    What Is the Approximate New-Product Failure Rate
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What Is the Approximate New-Product Failure Rate

Question 119

Question 119

Multiple Choice

What is the approximate new-product failure rate?


A) 25 percent
B) 37 percent
C) 66 percent
D) 80 percent

Correct Answer:

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