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    Contemporary Marketing Study Set 4
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    Exam 11: Developing and Managing Brand and Product Strategies
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    Which of the Following Items Would Seldom Be Test-Marketed
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Which of the Following Items Would Seldom Be Test-Marketed

Question 148

Question 148

Multiple Choice

Which of the following items would seldom be test-marketed?


A) potato chips
B) postal system sorting equipment
C) cellular telephones
D) breakfast cereals

Correct Answer:

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