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    Contemporary Marketing Study Set 4
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    Exam 11: Developing and Managing Brand and Product Strategies
  5. Question
    Market Shares Held by Generic Products Increase During Economic Upswings
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Market Shares Held by Generic Products Increase During Economic Upswings

Question 210

Question 210

True/False

Market shares held by generic products increase during economic upswings but decline when the economy worsens.

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