Multiple Choice
Which of the following best describes a product?
A) the physical characteristics of an item that one can buy for personal, professional, or organizational use
B) the costs and benefits that the seller promotes in various marketing messages
C) assurances, reliability, and tangibles all at once
D) a bundle of physical, service, and symbolic attributes designed to satisfy a customer's wants and needs
Correct Answer:
Verified
Correct Answer:
Verified
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