Multiple Choice
Greta has been analyzing the competitive standing of one of her products. Since the item was introduced, 20 similar products have appeared, forcing her to change distribution and pricing strategies in order to remain competitive. Sales volume has dipped and she suspects sales of her product have reached a saturation level. At what stage of the product life cycle is the item?
A) introductory
B) growth
C) maturity
D) decline
Correct Answer:
Verified
Correct Answer:
Verified
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