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    Contemporary Marketing Study Set 4
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    Exam 17: Relationship Marketing and Customer Relationship Management CRM
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    What Is the Term for the Process of Trying to Rejuvenate
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What Is the Term for the Process of Trying to Rejuvenate

Question 96

Question 96

Multiple Choice

What is the term for the process of trying to rejuvenate lost relationships with customers?


A) repositioning
B) customer winbacks
C) frequency marketing
D) grassroots marketing

Correct Answer:

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