What Do Lifetime-Value-Of-A-Customer and Payback Calculations Recognize

Multiple Choice

What do lifetime-value-of-a-customer and payback calculations recognize?

A) that customers will always be there, regardless of the industry or product
B) that customer complaints have little relevance to how people actually behave
C) that long-term customers are usually more valuable than new ones
D) that customer satisfaction is not the determinant of how loyal the customer will be