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    Contemporary Marketing Study Set 4
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    Exam 17: Relationship Marketing and Customer Relationship Management CRM
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    One of the Underlying Concepts of Internal Marketing Is That
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One of the Underlying Concepts of Internal Marketing Is That

Question 110

Question 110

True/False

One of the underlying concepts of internal marketing is that employees can affect the overall value the firm can provide, even if they have no direct contact with the organization's external customers.

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