Multiple Choice
Jim, an avid biker, breaks his leg and will never be able to bike again. An acquaintance offers to buy the bike for $100, but Jim refuses to sell it, insisting it is worth more. A year later, someone offers to buy the bike for $75, but Jim still refuses to sell it. Jim's behavior could be explained by:
A) limited processing power.
B) the endowment effect.
C) status quo bias.
D) substitution effect.
Correct Answer:

Verified
Correct Answer:
Verified
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