John Wants to Buy a Scented Candle for His Girlfriend

Multiple Choice

John wants to buy a scented candle for his girlfriend. He recalls that her perfume, shampoo, and body lotion all smell like flowers, so he decides to buy her a flower-scented candle. His behavior is driven by:

A) a heuristic, because he is using a rule of thumb to make his decision.
B) the endowment effect, because his girlfriend already owns flower-scented goods.
C) loss aversion, because he doesn't want to make the wrong choice.
D) status quo bias, because he decides not to deviate from his girlfriend's usual scent.