Multiple Choice
Which of the following is CORRECT about celebrity spokespersons?
A) Celebrities are better informed about the relative merits of different products than the rest of us.
B) Celebrity advertising signals consumers that the product is reliable, because the firm is willing to pay the high fees associated with hiring a celebrity.
C) Consumers assume that the celebrity has researched the product and that the claims being made on his or her behalf are true.
D) None of the statements is correct.
Correct Answer:
Verified
Correct Answer:
Verified
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