To Become a Successful Salesperson,Sanchez Had to Adopt a Personal

Multiple Choice

To become a successful salesperson,Sanchez had to adopt a personal selling philosophy. Which of the three prescriptions of that philosophy is not only a mindset but a skill that he has practiced and honed to become successful?

A) adopt the marketing concept
B) value personal selling
C) assume the role of problem solver or partner in helping customers make informed and intelligent buying decisions
D) focus on product knowledge and everything else will follow
E) develop the ability to create rapport with customers so they are buying from a friend