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Network(multilevel)marketing Is Different from Traditional Sales in That It

Question 18

Multiple Choice

Network(multilevel) marketing is different from traditional sales in that it:


A) creates a pyramid with the CEO at the top and the salespeople at the bottom
B) eschews growth of the salesforce for a given product
C) relies on an interconnected network of independent salespeople to sell the product directly
D) focuses on paid advertising instead of word-of-mouth publicity
E) allies itself with competing products and service providers

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